Best Local Producer winner at the Somerset Life Food and Drink awards 2015
PUBLISHED: 09:00 24 October 2015 | UPDATED: 17:22 08 December 2015
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Somerset has a food and drink scene which is more vibrant than many others across the UK. This category celebrates the individual who has made the most impact on the food and drink community.
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Winner: Yeo Valley
Judges said: The winners of this year’s Best Local Producer award goes to a company that has kept traditional values and methods at the heart of its business. The Mead family has been farming in Somerset since the 1400s. It has been more than 50 years since Roger and Mary Mead first put down roots here and Yeo Valley has grown from a smallholding with just 30 cows into the UK’s number one organic dairy brand. It began making yogurt in 1972 and has steadily grown to become one of the biggest organic brands in the country.
Set in the heart of the Mendip Hills, the family farm puts real love and attention into making delicious dairy. Everything they make is 100% Yeoganic, which is their way of saying organic and a little bit more - they go the extra country mile to look after the soil, their animals and people. After becoming a Yeo Tube sensation in 2010 with its first ever TV advert, featuring the rapping farmers, Yeo Valley went on to launch a second advert featuring farming boy band The Churned. The adverts both set on the Yeo Valley farm were helping highlight that Yeo Valley is a real place in the heart of the West Country. It has its own cookbook, the organic garden at Holt Farm is one of THE best places to get a cream tea and the canteen up at their HQ, has to be THE best canteen in the country, if not the world.