LOUNGERS LAUNCH NEW HYBRID BRAND – THE COSY CLUB IN TAUNTON
PUBLISHED: 12:38 03 September 2010 | UPDATED: 17:47 20 February 2013
Loungers, the Bristol based, national group of food-led cafÃ©/bars, today announced the launch of its new brand – The Cosy Club.
LOUNGERS LAUNCH NEW HYBRID BRAND THE COSY CLUB
Loungers, the Bristol based, national group of food-led caf/bars, today announced the launch of its new brand The Cosy Club. The announcement follows the completion of a deal with developers Trapp properties to convert a landmark, Grade II-Listed building in Taunton, Somerset. Loungers have developed the hybrid concept to enable its expansion into market town locations across the UK.
The UKs first Cosy Club is expected to open on 10th September and will be located in the historic Hunts Court a former art college in Taunton, Somerset. The new opening will see an investment of 350k and the creation of 20 new jobs for Tauntons local economy.
The Cosy Club will offer a casual dining and drinking experience (like the Groups Lounge concept) but with a distinguished twist. The interior will look and feel like an eccentric Cluedo country house.
Alex Reilley, Loungers MD said; This is an extremely exciting time for our business. We want to ensure that we are in all the best locations across the region and indeed the UK and to make sure this happens weve developed our new brand - The Cosy Club. As a concept it was something we had discussed at length but we needed a building to test our resolve and Hunts Court has certainly done that. Its got a grand faade mixed with a raw, industrial interior - its a perfect building for The UKs first Cosy Club.
This move will allow Loungers to continue its aggressive expansion plans, which have so far mainly focused on the South West and Wales.
The news comes as Loungers MD, Alex Reilley also announced the acceleration of Loungers growth plans. The group, which already has 13 Lounges across the UK is targeting 40 sites by 2013 - eight to 10 of which will be Cosy Clubs. Target locations for The Cosy Club include, Exeter, Cirencester, Salisbury & Winchester.
Loungers - which directly employ its own building and fit-out team has adopted a strategy of converting unlicensed retail properties - is set to reach 18 venues by the end of this year and 25 by the end of 2011.
The Cosy Club is not Loungers first diversification away from its core brand. The Group has celebrated other projects including the highly regarded Goldbrick House in Bristol and Flatcappers - a free-of-tie pub business that owns three gastronomically delightful pubs in Wiltshire & Somerset.
Reilley continued: Our Lounge operations are very casual and informal. Customers tend to spend small amounts of money on each visit but they visit us very often. The Cosy Club will be much the same but have a wider selection of food and drinks and will be geared up to catering for larger groups looking to have a big night out. Well be taking reservations for parties of eight or more (Lounge caf/bars are non reservation) and well have a private room on the lower ground floor.
The Cosy Club will be open everyday from 9am to 11pm (midnight Thurs Sat) with food being served all day until 10pm.
For more information visit: www.thelounges.co.uk.
Founded in 2002, the Lounges are informal neighbourhood food led caf/bars open all day everyday where families, friends and local residents can come for a coffee, or a drink and something to eat in a relaxed comfortable environment.
The blackboard menu is available all-day and offers a wide variety of dishes from an all day breakfast and a proper-job burger to more restaurant-style dishes, all made using fresh produce. Each Lounge offers an extensive range of hot and cold drinks, a number of delicious cakes and pastries as well as a small selection of wines and draught beers.
The interiors are comfortable, inviting and a bit eccentric with a strong use of reclaimed and antique furniture as well as gothic church fixtures and fittings. The photos adoring the walls a great majority of which are Dave (co-owners) grandparents are fun, weird and slightly unnerving.
There are also a variety of board games available for either children or adults, daily newspapers, highchairs on hand and even a free neighbourhood book swap facility.
Loungers operate 13 caf/bars throughout the UK and locations include Bristol, Bath, Birmingham, Cardiff, Reading, Southampton, & Plymouth.