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Somerset businesses support Piers Simon Appeal cyclists as they gear up for the JOGLE Challenge

PUBLISHED: 12:20 29 July 2010 | UPDATED: 17:38 20 February 2013

Somerset businesses support Piers Simon Appeal cyclists as they gear up for the JOGLE Challenge

Somerset businesses support Piers Simon Appeal cyclists as they gear up for the JOGLE Challenge

A group of brave amateur cyclists are gearing up to cycle the length of the UK next week, riding almost 1,000 miles to raise money for Somerset-based charity, the Piers Simon Appeal.

A group of brave amateur cyclists are gearing up to cycle the length of the UK next week, riding almost 1,000 miles to raise money for Somerset-based charity, the Piers Simon Appeal.

The ten cyclists will embark on the challenge on Monday 2nd August, which involves cycling from John O Groats, at the northern tip of Scotland, to Lands End, the southwest tip of England. Code named JOGLE, they will be cycling for thirteen days on the trot, arriving at Lands End on Saturday 14th August.

Sounds tough enough as it is until you find out that six months ago most of them didnt even own a road bike, never mind have the level of training many of us would assume this type of ordeal would require! Furthermore, the riders are paying all of their expenses themselves, meaning that all funds raised will be donated to continue the excellent work that the Piers Simon Appeal has been doing for the past five years.

A number of local businesses have pledged their support to the JOGLE challenge in a variety of ways, including cut-price cycle tops from Rock & Road cycle shop in Yeovil; signage for the support vans from John Burton Signs; money towards fuel from David Webb Engineering, South West Black Belt Academy and John Burton Signs; and vouchers from Tesco to help the cyclists keep going throughout their trek. The Park School in Yeovil has also donated use of its school van for the two week period, which has saved the charity the expense of hiring one.

Luke Simon, Charity Liaison Officer at the Piers Simon Appeal, comments, The support and generosity we have received from local businesses is an enormous boost. We are very excited about tackling this iconic cycle route and indebted to those kind volunteers who are freely giving up their summer holidays to be involved. The money raised will go towards assembling another consignment of 'School in a Bag kits for disadvantaged children in Sierra Leone.

The Piers Simon Appeal 'School in a Bag kits are designed to help poor, vulnerable, orphan and disaster-affected children throughout the world, who are deprived of an opportunity to learn due to poverty. Each bag is filled with basic stationery equipment and resources that will enable a child to write, draw, colour, calculate, express themselves and, above all, learn.

The Piers Simon Appeal is a disaster relief charity that delivers aid worldwide. It was set up at the beginning of 2005 in memory of tsunami victim Piers Simon from Chilthorne Domer, Yeovil, following his death on the Thai island of Koh Phi Phi on Boxing Day 2004. To date, it has raised over 375,000 to support communities who are victims of disasters and has helped over 30,000 children through its School in a Bag project.


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